"Should a pastor/church endorse any form of entertainment, including a film, or is that wrongly using spiritual authority for marketing purposes?"

Mark Driscoll asks some pointed questions about “Holy Hollywood.”
Others:
“Should Christians view the trend of filmmaking solely for their niche market as a good thing as they are gaining respect or a bad thing that Christians somehow can’t just enjoy a decent mainstream film like everyone else?”
“Should churches open their auditoriums to watch films or is that a violation of “sacred space”?”
“How funny is it that just a few generations ago, Christians from more sectarian and separatistic, fundamentalist homes were told that watching movies was an evil to be avoided and now the same sort of people are a market for ‘Christian’ film?”