By Filings on
Christian Living
Clarks Summit University
Higher Education

“The unanticipated name adjustment process was in response to the threat of legal action from a religious organization in Montana. Trustees and university leadership worked through attorneys to come to an amicable agreement to modify the name and satisfy trademark requirements.” GARBC.org

Discussion

Wed, 07/20/16

There is a Crown College in Minnesota, then The Crown College of the Bible in Tennnessee, which also goes by Crown College and The Crown College. While the latter’s name is different, even on their own web site they sometimes speak of the school as Crown College or The Crown College. I wonder if it’s ever been an issue with the school in Minnesota?

Wed, 07/20/16

….on whether the others with that name care about the trademark, really. Really, it’s about who’s older and whether the newer guy is an embarrassment to the older guy, and whether the older guy knows he has to defend his trademarks or lose them.

In this case, the other Summit was clearly an “out there” school in terms of liberal theology, and they did have something to lose if Clark’s Summit U. got confused with them. Hence the lawsuit.

Aspiring to be a stick in the mud.

Thu, 07/21/16

Reminds me of the days where sports teams from Northland of Ashland would come play against NBBC…Northland v. Northland.

Thu, 07/21/16
I don’t think anyone would have ever confused the two schools, unless the former BBC&S has begun teaching “the enlightened masters,” such as Buddha and Zarathustra, alongside Jesus Christ.

Thu, 07/21/16

[pvawter]

I don’t think anyone would have ever confused the two schools, unless the former BBC&S has begun teaching “the enlightened masters,” such as Buddha and Zarathustra, alongside Jesus Christ.

Think the dilettante, the kid who is going to look at the first two results from his Google search and decide one Summit has nothing for him because the one he found wasn’t what he expected. We are, as you note, emphatically not saying that those “in the know” will confuse them. But the law tends to address the “newbie” more.

Aspiring to be a stick in the mud.