The thing is full of young energy and humor. … which is what all of the young people I know are full of. Though lots of “kids” need to sober up, I love the fact that they do not view life as a sequence of heavy responsibilities and dead serious choices. The truth: life really is packed with both of those things but joy and humor are among the responsibilities. (Lately, if I didn’t laugh every day at least once, I’m pretty sure I’d die. Thank God for humor!)
Edit: the Glee reference is well intended, but not all that accurate… it’s more like “Broadway meets Walmart”… But let’s remember what most college promos have been like. From what I remember they were kind of “Disney meets Billy Sunday” or maybe “History Channel meets Sunday School.” None of these are “the exact image a college wants to be known for,” but they’re ways to get a message out.
Views expressed are always my own and not my employer's, my church's, my family's, my neighbors', or my pets'. The house plants have authorized me to speak for them, however, and they always agree with me.
[Aaron Blumer] But let’s remember what most college promos have been like. From what I remember they were kind of “Disney meets Billy Sunday” or maybe “History Channel meets Sunday School.” None of these are “the exact image a college wants to be known for,” but they’re ways to get a message out.
Aaron, I laughed so hard I literally fell out of my chair with these comparisons! Funny, but strangely accurate. Or another one…(shall I show my age and loyalties?)…”missionary slide show meets LifeAction taped backgrounds”
I didn’t research, but I suspect MBBC has some “serious” promos, too. It’s just that nobody links to those. (…boring? It’s human nature. I suspect that of the top ten most valuable articles we posted at SI in 2011, eight got the lowest read counts of the year. Maybe I’m being cynical?)
Views expressed are always my own and not my employer's, my church's, my family's, my neighbors', or my pets'. The house plants have authorized me to speak for them, however, and they always agree with me.
but Aaron, Glee is on target b/c of the in school singing & students…not all the negative cultural baggage of the show itself
a less joking marketing/branding observation is that it missed something pretty obvious….young ladies. unless Maranatha is an all guys school, they really dropped the ball in integrating their future better half. Are guys gonna be driven to a school with no girls? Are ladies gonna be attracted to a school where their presence is an afterthought?
just a reminder that even a good idea done well can miss a key element of its intended purpose.
Seriously, my alma mater does an extremely good job in the areas of marketing, publicity, communications, promotion, etc. The school is to be commended for that. There are many Christian institutions that could benefit from studying their high standards in this regard.
I suppose no one thought to tell the high school senior main character to take off his wedding band during filming.
Actually, somebody must have thought of it, because the ring comes and goes in the video. The mystery is why, if someone thought of it, they didn’t retape the portions where he was wearing it. ??? Regardless, it’s a fun idea and fairly well-executed. Ditto to the comment about the missing girls, though. Maybe their target demographic with this video were guys who want to study theology. :D
Viewing this reminded me of the “Admissions Office” video that MBBC had up and then pulled down in the spring of 2009. This shares some (thankfully, not all) of the same issues. Did they not learn from the last time?
As the quantity of communication increases, so does its quality decline; and the most important sign of this is that it is no longer acceptable to say so.--RScruton
[MClark] Maybe their target demographic with this video were guys who want to study theology. :D
Perhaps they should develop a full production musical that teaches Systematic 1 & 2. Maybe the title would be something like, Sound of Musicology or Pneuma of the Opera. Charles Ryrie could have a cameo. There could be a little song attached to the Greek alphabet with the do, re, me tune from Sound of Music…
alpha - a male, a leader male beta - brand new software fun gamma - a ray i must avoid, unless I want to become spider man
I wasn’t hatin’ either. In fact, I was recalling with fond memories setting up the “slide show” promo and running it when I travelled with the Northern Li…..er, the ensemble from Northl….um, my alma mater. For the technology of the day it was sharp, professional, looked and sounded good, represented the college well, and we saw a LOT of people show interest in the school as a result of it. I also wanted to comment on how it struck me funny how accurately Aaron typified some of the other promos of other colleges back in the day and how PR strategies and styles have changed over the years. It’s kind of like thinking back on how “Special Effects Spectaculars” have changed over the years. I remember being enthralled with “2001: A Space Odyssey” and with “Star Trek: The Movie” back in their day. Today, my kids look at them and can’t catch the story because they’re too busy laughing at the “cheesiness” of the special effects.
Discussion
NewPersonally - I think it's
Personally - I can see the article coming out on several blogs condeming the influence of Broadway on MBBC
Personally - I would like to invite the other colleges to submit videos done in similiar fashion. It will be fun to watch.
Newthis is serious?
I suppose no one thought to tell the high school senior main character to take off his wedding band during filming.
www.micahpattisall.com
NewCriticism
Joking … I really like it!
Sounds like something from Oklahoma! or Music Man
Twitter
Jim's Doctrinal Statement
Newdmicah wrote: This is what
Newlots o' young energy and humor
Though lots of “kids” need to sober up, I love the fact that they do not view life as a sequence of heavy responsibilities and dead serious choices.
The truth: life really is packed with both of those things but joy and humor are among the responsibilities.
(Lately, if I didn’t laugh every day at least once, I’m pretty sure I’d die. Thank God for humor!)
Edit: the Glee reference is well intended, but not all that accurate… it’s more like “Broadway meets Walmart”… But let’s remember what most college promos have been like. From what I remember they were kind of “Disney meets Billy Sunday” or maybe “History Channel meets Sunday School.” None of these are “the exact image a college wants to be known for,” but they’re ways to get a message out.
Views expressed are always my own and not my employer's, my church's, my family's, my neighbors', or my pets'. The house plants have authorized me to speak for them, however, and they always agree with me.
NewAww it was cute and catchy ..
I give it a 90 .. fun to listen to .. but you shouldn’t dance to it..
0:)
NewOh wow!
Aaron, I laughed so hard I literally fell out of my chair with these comparisons! Funny, but strangely accurate. Or another one…(shall I show my age and loyalties?)…”missionary slide show meets LifeAction taped backgrounds”
Shawn Haynie
NewThis
SamH
NewSerious
I didn’t research, but I suspect MBBC has some “serious” promos, too. It’s just that nobody links to those. (…boring? It’s human nature. I suspect that of the top ten most valuable articles we posted at SI in 2011, eight got the lowest read counts of the year. Maybe I’m being cynical?)
Views expressed are always my own and not my employer's, my church's, my family's, my neighbors', or my pets'. The house plants have authorized me to speak for them, however, and they always agree with me.
Newhatin
but Aaron, Glee is on target b/c of the in school singing & students…not all the negative cultural baggage of the show itself
a less joking marketing/branding observation is that it missed something pretty obvious….young ladies.
unless Maranatha is an all guys school, they really dropped the ball in integrating their future better half.
Are guys gonna be driven to a school with no girls? Are ladies gonna be attracted to a school where their presence is an afterthought?
just a reminder that even a good idea done well can miss a key element of its intended purpose.
www.micahpattisall.com
NewWow....
What I noticed was a very unique and novel, fun video. It was obviously shot in very high quality – although I don’t know if it can compete with http://effectualgrace.com/2012/03/01/king-james-onlyism-exposed-again/ Sam Gipp’s new video in that regard. 8-)
Seriously, my alma mater does an extremely good job in the areas of marketing, publicity, communications, promotion, etc. The school is to be commended for that. There are many Christian institutions that could benefit from studying their high standards in this regard.
Church Ministries Representative, serving in the Midwest, for The Friends of Israel Gospel Ministry
NewQuote: I suppose no one
Actually, somebody must have thought of it, because the ring comes and goes in the video. The mystery is why, if someone thought of it, they didn’t retape the portions where he was wearing it. ??? Regardless, it’s a fun idea and fairly well-executed.
Ditto to the comment about the missing girls, though. Maybe their target demographic with this video were guys who want to study theology. :D
NewDeja Vu
Things That Matter
As the quantity of communication increases, so does its quality decline; and the most important sign of this is that it is no longer acceptable to say so.--RScruton
Newcan't resist
alpha - a male, a leader male
beta - brand new software fun
gamma - a ray i must avoid, unless I want to become spider man
and so on…..;-)
www.micahpattisall.com
NewJust for the Record
I also wanted to comment on how it struck me funny how accurately Aaron typified some of the other promos of other colleges back in the day and how PR strategies and styles have changed over the years.
It’s kind of like thinking back on how “Special Effects Spectaculars” have changed over the years. I remember being enthralled with “2001: A Space Odyssey” and with “Star Trek: The Movie” back in their day. Today, my kids look at them and can’t catch the story because they’re too busy laughing at the “cheesiness” of the special effects.
Shawn Haynie