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BJU unveils new academic visual identity

By sifilings on Tue, 08/06/13
Fundamentalism & Evangelicalism
Bob Jones University

BJU unveils new academic visual identity

Discussion

Profile picture for user Jim
Jim

NewCompanion piece - HISTORY OF THE BJU BRAND

Tue, 08/06/13

Companion piece - HISTORY OF THE BJU BRAND

http://brand.bju.edu/about-our-brand/history-of-the-bju-brand/

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Jim's Doctrinal Statement

Profile picture for user Rob Fall
Rob Fall

NewLooks

Tue, 08/06/13

good to me. Though, the herald in me (from my misspent youth), isn’t crazy about the two shades of blue (azure) separated by the white (argent) borders. I would have gone with a blazon of on a field of Argent first and third and Azure second and fourth a saltire gules (red); in the first a cross argent, in the second a the lamp of truth azure, in the third a Bear salient argent, in the fourth an open Bible azure.

I went with red because I wanted a color to definitely separate the blue and white.

Hoping to shed more light than heat..

Profile picture for user Jim
Jim

NewUse of term "Orthodox" instead of "Fundamentalist" (1942)

Tue, 08/06/13

Interesting: The use of term “Orthodox” instead of “Fundamentalist” (1942)

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Profile picture for user Aaron Blumer
Aaron Blumer

NewBaggage

Wed, 08/07/13

“Fundamentalist” certainly has baggage. “Orthodox” does too, though. Many would see it and wonder “Greek, Russian, Coptic or Armenian?” (and some others I’ve probably left out)

@Rob… I’d like more colors, too personally. But in this day it’s more logo than crest… so you have a lot of logo styling going on.

Views expressed are always my own and not my employer's, my church's, my family's, my neighbors', or my pets'. The house plants have authorized me to speak for them, however, and they always agree with me.

Profile picture for user Rob Fall
Rob Fall

NewAaron, I have no problems

Wed, 08/07/13

Aaron, I have no problems with it as a logo. As I noted, I do have some training in heraldry. I am not even close to being an expert. But, the rule of no tincture\metal\fur on tincture\metal\fur is the first lesson of a herald in the English tradition . BJ just barely gets by using argent bordering to separate the azure fields.

[Aaron Blumer]

“Fundamentalist” certainly has baggage. “Orthodox” does too, though. Many would see it and wonder “Greek, Russian, Coptic or Armenian?” (and some others I’ve probably left out)

@Rob… I’d like more colors, too personally. But in this day it’s more logo than crest… so you have a lot of logo styling going on.

Hoping to shed more light than heat..

Profile picture for user Mark_Smith
Mark_Smith

NewI like it

Wed, 08/07/13

Looks good. And maybe, Rob Fall, it is a symbol, and not heraldry. I mean, really, the “rules” of heraldry are pretty much irrelevant to 99.99999% of the population, aren’t they?

Profile picture for user Rob Fall
Rob Fall

NewI understand

Wed, 08/07/13

where y’all are coming from. However, give a guy a break. When I see something like what BJU has put out, I see it with herald’s eyes. Sorry, but that’s the way I’m wired.

Why can’t y’all just say, “Rob that’s interesting, but in this case irrelevant.” At this point, I feel like I’m being told to keep my opinions to myself.

Hoping to shed more light than heat..

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Mark_Smith

NewRob, for the record

Wed, 08/07/13

eccentric is good…keep it up.

Profile picture for user dcbii
dcbii

NewKeep it up

Wed, 08/07/13
[Rob Fall]

where y’all are coming from. However, give a guy a break. When I see something like what BJU has put out, I see it with herald’s eyes. Sorry, but that’s the way I’m wired.

Why can’t y’all just say, “Rob that’s interesting, but in this case irrelevant.” At this point, I feel like I’m being told to keep my opinions to myself.

While I agree that modern organizations are probably not going to care about the “rules of heraldry,” I have to admit I found your comment interesting. Keep it up. I like learning new things!

Dave Barnhart

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Tom

NewOrthodox vs. Fundamental

Wed, 08/07/13

I wonder if BJU did not really start using the term fundamental more prominently until the Billy Graham controversy beginning in the late ’50s. Sure they were fundamental but this ad above is just 5 years before they moved to Greenville.

Profile picture for user SBashoor
SBashoor

NewMotto change suggestion

Wed, 08/07/13

They could work the bruin into their motto if they picked a new rhyme. From “Petimus Credimus” to “Ursus Excursus.” :)

M. Scott Bashoor Happy Slave of Christ

Profile picture for user Jim
Jim

NewI trust the reader knows that

Wed, 08/07/13

I trust the reader knows that the following

http://blogs.bju.edu/pr/2013/08/07/bju-engineering-program-earns-abet-a…

Is probably 1000 times more significant than this thread.

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Profile picture for user Joel Tetreau
Joel Tetreau

NewDoesn't another sister institution have the bruin

Thu, 08/08/13

This is a small issue - as a matter of fact it’s not even an issue but merely a question. Do I remember that another fundamentalist school out in the Southeast has the Bruin’s as it’s mascot? I think Piedmont or Appalachian or one of the schools out there has the same mascot as BJ. It’s probably no big deal - is that an issue? Perhpas BJ would not play Piedmont or Appalachian Bible College because of the size of school it is vis-a-vis the others? Just curious.

Straight Ahead!

jt

Dr. Joel Tetreau serves as Senior Pastor, Southeast Valley Bible Church (sevbc.org); Regional Coordinator for IBL West (iblministry.com), Board Member & friend for several different ministries;

Profile picture for user Rob Fall
Rob Fall

NewIn California, we have the UC

Thu, 08/08/13

In California, we have the UC Berkley “Cal Bears” and the UCLA “Bruins.” And we survive.

[Joel Tetreau]

This is a small issue - as a matter of fact it’s not even an issue but merely a question. Do I remember that another fundamentalist school out in the Southeast has the Bruin’s as it’s mascot? I think Piedmont or Appalachian or one of the schools out there has the same mascot as BJ. It’s probably no big deal - is that an issue? Perhpas BJ would not play Piedmont or Appalachian Bible College because of the size of school it is vis-a-vis the others? Just curious.

Straight Ahead!

jt

Hoping to shed more light than heat..

Profile picture for user JohnMatzko
JohnMatzko

NewBob Jones Sr. and fundamentalism

Thu, 08/08/13

Bob Jones Sr. was not enamored of the term “fundamentalist,” though in 1951, he said that he did not want to abandon it entirely because it meant something to the general public. At least before the mid-1950s, Jones seemed to consider fundamentalists simply one strand of a larger group of conservatives who were opposed to modernism. In 1949, Jones said that “some of the worst enemies this school has are those technical, dead fundamentalists”—by which I think he meant Bible teachers emphasizing prophecy—and he imagined himself holding the middle ground between them and the “wild fanatics,” perhaps the proto-charismatics.

Related . . .

Topics: Steve Pettit, John MacArthur, Bob Jones University
  • BJU's Steve Pettit on his meeting with John MacArthur
  • Did someone from BJU wish damnation on Newsweek Editor Jon Meacham?
  • BJU Board Approves Pursuit of Application Process for Regional Accreditation
  • BJU Launches School of Health Professions
  • Bob Jones University: Epicenter of Fundamentalism's Future?

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