The message of Facebook: "what is recent [is] what is most important; what is happening right now is the most worthy of my attention."

The Worldview of Facebook“Facebook can be seen as the final culmination of a long stream of technologies - from the newspaper to the telegraph to the television to the internet - which pander to the human bias for newness. This bias has always been part of the human species, since a key element to our survival has been our brains’ instinctive gravitation to the most recent changes in our environment. But while this can be useful in helping us to detect the slight movement of a leopard in the tree above us, or the movement of a snake in the corner of our tent, the Internet has pandered to the brains’ tendency to focus on what is recent at the expense of what is enduring.”