Barna Research: The Deeply Personal Reasons People Give Financially

“One of the most defining attributes of U.S. adults’ giving, it seems, is that it is local—indeed, nearly half (48%) say this true, while just 17 percent share that their giving is global. They lean toward describing their giving as proactive (47%) and private (42%), but are largely neutral (45%) on whether their giving could be called sacrificial or convenient. ” - Barna