“The billion-dollar ads have been criticized by some conservative Christians as being too ‘woke’ or liberal in the past. A new take on the campaign will focus on dealing with the struggles of life, rather than social conflicts.” - RNS
'He Gets Us' ads return to Super Bowl LIX — a little less political after 2024 backlash
“The ‘He Gets Us’ ad campaign [aired] a new commercial during the first half of the Super Bowl on Sunday (Feb. 9), marking the project’s third consecutive year of having a presence in the big game, with the hopes of spurring dialogue and curiosity about Jesus.” - RNS
Americans Say God Doesn’t Care About the Super Bowl
“The 2024 Super Bowl drew more than 123.7 million U.S. viewers, the largest television broadcast viewership in the nation’s history. Yet, most U.S. adults don’t believe God cares who wins the Super Bowl or determines the game’s winner” - Lifeway
He Not Only Gets Us, but Is Better Than Us and Can Save and Transform Us
“As a follower of Jesus for many years, I can attest that his example is inspiring…. I can also tell you that it is impossible to completely follow his example. And as a parent, I can also tell you that living like a child will not lead to kindness, compassion, and love.” - Ben Edwards