“Over the past two decades, as we have applied this scale in thousands of contexts, a surprising insight has emerged. The largest mission field is not the eager or the resistant. It is the neutral middle” - Rainer
“Perhaps this signals an opportunity to recommit and rebuild after the ‘Great De-Churching,’ evangelizing a society that has moved from consciously rejecting Christianity to just not thinking much about it. But to do that…. we need to understand when and why the ‘nones’ left.” - Breakpoint
“80 percent of unchurched adults would strongly prefer ‘calm’ church experiences over ‘exhilarating.’ Likewise, 69 percent of unchurched adults prefer a ‘reflective’ experience over ‘energetic.’” - Barna Research
“One thing’s for sure. The religious and irreligious landscape in America is changing dramatically.” - Religion Unplugged
Related: ‘Nones’ Have Always Been with Us - TGC
“Depending upon which study you look at, as many as one-third of the nones plan to go back to church one day. They’re generally not all anti-God, though some are.” - C.Today
